16 Jan, 2023 | All
Unrivalled Pepsodent Oral Health Campaign Delivered by Bookings Africa
What’s a World Oral Health Day without an orientation on how to properly care for the teeth?
Pepsodent called and we delivered. We created a top-of-mind campaign that positioned Pepsodent as an industry leader.
The winning strategy was using celebrity influencers who had kids to show how to brush their teeth properly. Before the campaign launched, the campaign hashtag reached over 700+ and we had multiple people join the IG live hosted by our verified influencer, Bisola Aiyeola and 3 medical influencers.