12 Jan, 2023 | All
Talk-of-the-town Nivea Campaign delivered by Bookings Africa
We had initially provided Nivea with top celebrities/mega influencers, Beverly Naya and Aduke Shitta-Bey, alongside a production crew for a commercial in 2020. Our client Nivea was beyond elated about the results and took it a step further by wanting these influencers to spearhead their social media campaigns.
Bookings Africa managed the entire campaign, the mega influencers, and nano influencers for twitter amplification and social media giveaways on Instagram & Facebook.
In the end, we had a success rate of 82% and increased followership on our client’s social media by 8 times.
We love that we overdeliver on any brief we get. Your brief should be next.
THE BRIEF
- On the back of the TVC shot for the brand, they wanted the top models used in the commercial as influencers to spare-head promotions and conversations on social media
- We negotiated and booked Actress & Mega Influencer - Beverly Naya, as well as a top model - Aduke Shitta-Bey to lead the promotions & in-store activation runs
- We set up and managed promo code distributions and giveaways on Instagram and Facebook.
- Booked micro influencers on Twitter to support the campaign
- 82% successful brand penetration Top 2 trending hashtags
- Increased modern trade engagements 8X followers/ audience increase on Twitter & Instagram.