Are you looking to reach local markets in Nigeria and do not know where to start? You just hit the jackpot, as the answers you need are right here. The first thing to know about expanding beyond your conventional market sphere is that influencer marketing is one of the best allies to have. It doesn’t matter if it is a consumer or service business; you will have the upper hand when your customers can trust you through influencers that speak their needs.
The big question is “How do you penetrate the market using influencer marketing?” Read on to find out the strategies you can implement to access the Nigerian market.
- Find local talent
The first approach in finding talent in Nigeria is to source for local influencers. In searching for local talent, you must remember that the same approach in your country might not work in Nigeria, so you need to move strategically. There are different kinds of influencers; micro, nano, and macro. When you know what type of market you are targeting, it will be easier to select the influencer that fits the market.
- Risk assessment
When expanding a new market in Nigeria or any other novel market, it is crucial to weigh the risk to minimise it well. If the influencer you choose doesn’t fit your brand but knows everything about the market, that can pose a challenge to getting value for the money spent. This is a major problem for businesses in a new environment as they have a limited understanding of the targeted market. Another risk is going into the market without brand awareness. This strategy will not be a wrong move if you have something planned with your influencer marketing agency or in-house team. But if not, it is a major risk.
- Minimise the risk
While you can’t eliminate all the risks, it is possible to minimise them. How do you minimise the risk?
- Start with a strategy – Make sure the strategy is in line with the goals of your company and the expected result you want to gain once started.
- Get a good number of influencers – Many times, what you need the most is not just one or two influencers but having different capable hands onboard. This doesn’t mean you will start with plenty of influencers, but the right amount is the best way to avoid wasting money.
- Research African influencers before hiring – You need to get familiar with the influencers before you start a conversion, which can be done when you do your research correctly.
- Partner with an influencer marketing agency
After minimising the risks in the best way possible, you should contact an influencer marketing agency to support expansion. Whether you have an in-house partner or an external partner, any of them will work well for your expansion as they have the right knowledge you need. Bookings Africa is a significant influencer marketing agency in Nigeria that provides the services of different kinds of influencers. Infact, if you need other talents, we have them readily available for easy bookings.
With our help, you can book influencers matching your brand identity and reach submarkets in Nigeria. We have access to premium Nigerian influencers registered on the Bookings Africa platform that you can collaborate with as you expand your business. The team at Bookings Africa will also help manage influencers and develop strategies to target the right audience.
With the best influencers in your team, you can speak to your consumer and be confident they will trust your brand. So, to access a new market in Nigeria, take a cue from these four points and be guaranteed the right exposure your brand needs to scale.
