Tag: Nigeria

Tips for positioning Yourself for High-Impact Group Booking Projects

Posted on by Sandra Adodo

Few months ago, Coca-Cola reached out to Bookings Africa’s team to help source for talents for their upcoming ad shoot. We looked through our vast professional service providers and were able to deliver the number of talents required within a short period.
But the big question is- what did the service providers do differently to be selected among the many others available on the platform.

To increase your potential for attracting clients and successfully securing lucrative group bookings, we have compiled valuable tips to help you achieve these objectives.

  1. Optimize Your Profile:

Your profile serves as your digital business card on Bookings Africa, so it’s crucial to make a strong first impression. Optimize your profile by providing a clear and concise overview of your services, highlighting your expertise, and showcasing your unique selling points. Use high-quality visuals, such as professional photos or videos, to visually represent your work and capture the attention of potential clients.

 

  • Showcase Relevant Skills and Experience:

 

Group bookings often require specialized skills, experience and it is often demanded for huge projects. To attract clients seeking group bookings, ensure that you prominently showcase your relevant skills and expertise. Highlight any past projects, qualifications, or notable achievements that demonstrate your ability to handle group events or projects effectively. This will instill confidence in potential clients and increase the likelihood of securing group bookings.

 

  • Provide Detailed Service Descriptions:

When it comes to group bookings, clients want to know exactly what they can expect from your services. Provide detailed descriptions of the services you offer, including the scope of work. Using the transparent pricing and availability feature available on Bookings Africa platform, you can position yourself rightly to be group booked. This level of detail will help potential clients make informed decisions and increase their trust in your services.

  • Engage and Communicate Effectively:

Communication plays a vital role in securing group bookings. If you have a track record of promptly responding to inquiries and messages from potential clients, demonstrating your professionalism and attentiveness, securing group bookings won’t be hard. Clear and concise communication will build trust and confidence, increasing the likelihood of securing group bookings.

So make that move today. Create a compelling profile, hone your communication skills, and adopt a client-centric approach. By doing so, you can position yourself as the go-to talent for group bookings on Bookings Africa.

 

Boost Your Brand with Game-Changing Marketing Strategies

Posted on by Sandra Adodo

Have you ever pondered over what sets certain businesses apart and enables them to achieve remarkable results?

If you find yourself contemplating this question, prepare to uncover some well-guarded secrets. The reality is that consumers will always have alternative choices, but it is crucial to concentrate on what sets your brand apart and captivates your target audience.

When it comes to marketing, innovation serves as the driving force behind creating memorable and impactful campaigns. By staying ahead of the curve and adopting cutting-edge marketing strategies, you can seize new opportunities and leave a lasting impression on your target audience.

Let’s delve into some successful brand campaigns and innovative marketing tactics that have proven to be highly effective:

 

  1. Influencer Collaborations: By partnering with top-tier influencers or industry experts, brands can significantly enhance brand recognition. Through strategic collaborations, brands can leverage the reach and credibility of these influencers to promote their products or services to a wider audience. This approach not only amplifies brand visibility but also fosters trust among consumers, resulting in increased customer acquisition.  For example, Bookings Africa collaborated with Estee Lauder to promote their beauty products. This partnership not only bolstered Estee Lauder’s social media presence but also generated excitement and buzz among their target demographic.
  2.  User-Generated Content (UGC): Encouraging customers to create and share content related to your brand can be a highly effective marketing strategy. UGC not only showcases the authenticity and popularity of a brand but also encourages user engagement and builds a vibrant community around the brand.
  3. Personalized Marketing: Tailoring marketing efforts to individual preferences and behaviors can profoundly enhance customer engagement and foster loyalty. By leveraging customer data and employing automation technology, brands can deliver highly targeted and personalized messages, offers, and recommendations.

In conclusion, to elevate your brand’s recognition, attract new customers, and drive business growth, it is essential to embrace innovative marketing strategies. By assembling a team of exceptional individuals and implementing cutting-edge tactics, brands can differentiate themselves in the market, create memorable experiences, and establish a profound connection with their target audience.

If you’re uncertain about where to begin in securing collaborations, reach out to Bookings Africa today. With just an email to [email protected], we will assist you in executing these strategies, positioning you for long-term success in an ever-evolving business landscape.

 

How to make use of Service providers during the festive period 

Posted on by Sandra Adodo

 

The holidays are here again, and like every other holiday, there will be loads of events to attend. But the exciting news is Bookings Africa has got you covered in many ways than one. If you are familiar with the talents on the Bookings Africa platform, now is the time to learn how to utilise their abilities best. 

We highlighted five tips for getting the most out of service providers during the holidays.

  • Become a certified client on the Bookings Africa platform 

The first step to getting the services of top-class talents on Bookings Africa is to register as a client. If you don’t know how to go about it, read our article here. Once you are certified, download the bookings Africa app and book your preferred service. 

  • List the services you will be needing. 

Bookings Africa has over 46,000 service providers ready for booking; this gives you room to book several services. As a result, the best strategy is to list the services you need even before you need them and plan towards them. If you need photographers for your event, write the number of photographers required. Apply this method to every other service you desire during this festive period. 

  • Create a budget for your expenses 

You must create a budget and stick to it. Booking service providers on Bookings Africa make it easy to stick to your budget as pricing is very transparent. All you need to do is search for talent, compare prices and services within the budget and book the best suited. With Bookings Africa, you get quality service without breaking the bank. 

  • Plan your booking

During the holidays, service providers are usually in high demand. Plan your bookings for the whole season ahead of time to avoid disappointments. With your budget and the list of services you have curated, you can book talents now, saving you the stress of sourcing for talent during rush hour. 

  • Enjoy your holidays 

While it is essential to plan when booking the best service providers for a memorable holiday, you should also remember to have fun. When your vacation is well-planned, you can relax and enjoy yourself.

The holidays are already here! Start making plans that will make this period an unforgettable one. 

We wish you a beautiful holiday season. Happy booking!

Why you should partner with Bookings Africa today 

Posted on by Sandra Adodo

 

 

In September 2022, Google announced Bookings Africa alongside other startups as beneficiaries of the Black Founders Fund Africa. While this might be popular, we thought it would be great if you also understood what we do and why you need to partner with us today. 

Bookings Africa is Africa’s largest online gig marketplace, connecting brands and clients with top talent to meet their business and industrial needs. We use cutting-edge technologies that allow clients to Search, Compare, and Book service providers without having to haggle. Our app makes it simple for service providers to be booked. Interestingly, we have amazing features that are unique to our platform which aid in simple and quick bookings. Visit our website to learn more about our services.

 

Some of the reasons you should partner with us include 

Track record of consistent successes 

In our Estee Lauder blog post, we revealed to our readers how our partnership with this top beauty and skincare manufacturer resulted in a significant increase. Our results at Bookings Africa are evident to the blind as we were able to scale our partners’ brands. 

We contributed to the success of the blockbuster film “Blood Sisters” in 2021 by giving the cast a tight deadline. Without a doubt, we provide the solutions our clients require to have faith in us and focus on other business activities.

 

Easy Bookings of top talents in various fields

Our digital solutions also include matching professional talent with the appropriate clients. The testimonials on our website amplify this point and demonstrate that we are exceptional at what we do. Currently, the platform has over 46,000 service providers with in-demand skills that clients are looking for. Signing up as a freelancer or client is simple, and you can start immediately.

 

Provision of quality influencers for your brand 

At Bookings Africa, we have a one-of-a-kind influencer marketing strategy. We have provided influencers for Betway, Mac cosmetics, Essenza, Coca-Cola, and many other brands. Before deciding to use an influencer for any campaign brief, we ensure that the influencer is tailored to the brand’s objectives. You can read the feedback of these listed brands to get a sense of the quality we always provide.

Bookings Africa is the future of digital work. Now is the time if you haven’t booked talents, partnered with us, or trusted us with your brand’s marketing through influencing. You can contact us via chat or direct message on any social media platform. 

We are ready to provide you with the best solutions for all of your business needs.

Types of Influencers

Posted on by Sandra Adodo

The influencer marketing industry seems to be taking giant strides into becoming one of the most frequently used industries every year. With this increase and the significant impact influencer marketing has had on the rise in profit made by different organisations; other brands are considering investing in the market.

While that seems like a good idea, you must note all the different types of influencers and how they best suit your business. Read on to see how to begin your search on the right influencer.

Categories of influencers and when to use them

 

There are four distinct categories of influencers available in the influencing industry.

  • The Nano influencers

These are the smallest category of influencers with followers between 1k and 5k. This type of influencer is excellent for businesses trying to target a specific audience that the nano influencer is managing. This influencer will do well with a particular product because of the credibility they have built with their audience and the consistency in representing a type of product. For small businesses with a small budget or those willing to pay with their products, partnering with a nano influencer will be cost-effective and be a reasonable positioning.

 

  • The Micro-influencers

These types of influencers are the ones with about 5k to 50k followers who are also committed to the content produced. Like the nano influencers, the micro-influencers also have a high engagement rate and are committed to communicating to their followers better. If the budget for influencing is a little above that for nano-influencing, the best option is to go for the micro-influencer category. If your company’s audience is active on social media, sourcing micro-influencers from the platform where they engage more will be a great move.

 

  • The Macro influencers

If you want to reach a larger audience of 50K to 500K followers, macro influencers will help your brand. These influencers have a strong understanding of influencing and would produce excellent content to promote top brands. All it takes for your brand to gain traction through these influencers are a few posts, and the message will be spread. However, because of the high level of engagement produced by the macro influencer, the budget required will be higher than for the micro or nano influencers.

 

  • The Mega influencers

This type of influencer reaches beyond your local community. They have a fan base of more than 500K followers and would get several reposts from loyal followers. Most influencers in this category are known as celebrities and usually have verified social media pages that show they are major influencers. Before partnering with mega influencers, you must sign legal documents as they are also brands. Note that you must exercise patience when working with such brands, as they are usually on different projects simultaneously. But they are worth the budget, especially if you want to reach a wider targeted audience at once. 

 

How to source for the different categories of influencers

 

The next big question is how to get the right influencer for your business. 

Depending on the budget, you can get nano-influencer by scrolling through the different influencers on social media or you can choose an employee who is ready to target your brand’s audience and has the range specified for nano-influencers.

For micro-influencers, the fastest way to reach them is through Instagram and the number of times they use your brand’s hashtags. If they fall into the category of micro-influencing and they already have an interest in your brand, then you can partner with them.

You will find macro influencers on Youtube, Tiktok, Instagram and any other platform used by content creators. By using platform tools, you can locate them quickly but check if they align with your brand’s goals before partnering.

Mega influencers are easily found as they occupy the social media space largely. If you have the budget and they are the right fit for your brand, you can get them on board effortlessly.

Bookings Africa has a bank of influencers that you can partner with for any influencing gig be it nano, micro, mega and macro influencers. Search, Compare and Book verified  influencers suitable for your business.

How to hire African professional talent from North America and Europe

Posted on by Sandra Adodo

Africa is full of talented freelancers contributing immensely to the digital world. So far, the number of African freelancers providing top-notch services relevant to clients around the globe are increasing daily. Non-African employers looking to hire from Africa’s online marketplace will benefit greatly from such services, especially if they pass through the right channel.  

 

How do you hire? 

Before delving into hiring African professionals, there are some questions to ask yourself as a client. Do I need virtual services? Do I know a platform with service providers in more than one African country? Can I effectively communicate using the chosen platform? Is the hiring platform credible with reviews to show for it? 

 

Interestingly, Bookings Africa checks the list as we pride ourselves as a reliable platform for connecting talents with clients. Whether you want to hire an influencer for showcasing your brand in the African market or a photographer to capture events in Africa, they are all readily available on the platform.

 

The hiring process is simple – 

  • Create a client profile on the Bookings Africa platform 
  • Check through the services offered to choose a talent. Once you click on a service, you will see different skills charging different prices for their services. 
  • Compare the talents’ prices, choose one or more and book them. You can be sure with Bookings Africa that you will get quality services as all the service providers are verified. Plus, payment for the service will remain in escrow until you have approved a well-completed job. 

 

What services can be rendered? 

Depending on the services you want, you can make the selection and book immediately. Check through the list of virtual services on the Bookings Africa platform. But if you are coming into Africa and want to hire physical freelancers, there are many services on the platform. Trust me; Bookings Africa gives you a seamless hiring process at a great price. 

 

Why choose Bookings Africa for professional hires? 

There are so many reasons Bookings Africa should be a no1 choice for your professional hire. Some of them are: 

  • We are the largest online gig marketplace in Africa 
  • We offer the best connection between and clients and talents with our top-notch technology 
  • You can book a service provider within an hour and get excellent service delivered 
  • You can find a service provider that fits your budget through our app
  • Our payment method is safe and reliable 

So, If you want a credible firm to link you to the service providers required for your next big project, Bookings Africa is the best partner. Hire African professionals today and reach the many incredible talents from Bookings Africa. Happy hiring!

 

Exploring money-making ventures in Africa

Posted on by Sandra Adodo

According to a Forbes article, 2030 promises to be a year of massive increase for the freelancing community. However, few people working 9-5 will still not benefit from this shift as the freelancing world doesn’t look so appealing

There are so many money-making ventures online that Africans can benefit from, and it is not limited to conventional employment. If you are a freelancer in Africa and you want to explore the many options available for you, reading this piece is the first place to start. Ready? Let’s dive in.

  • Start from your locality.

Bookings Africa is an online gig marketplace aimed at connecting talents to clients when needed. The process of using Bookings Africa is seamless as clients can book service providers (freelancers) and pay them for the services done. How does this help your exploration? It is simple! If you have skills or talents you wish you could get paid for; Bookings Africa gives you a platform to make that exchange. For instance, if you are great at making sumptuous meals and someone needs to order a chef, your availability on the Bookings Africa platform will allow you to offer physical and virtual services and get paid. Whether in Kenya, South Africa, or Nigeria, you can use the Bookings Africa platform to earn from your locality.

  • Position yourself rightly

One thing you can be sure of enjoying on Bookings Africa is proper positioning. As a registered service provider, you will not only get booked from anywhere in Africa, but the necessary tools needed to complete the task are made available. If you are booked as a tutor, you have the video call feature to make it possible for live conversations on the Bookings Africa app. Also, when you are on the platform, you are trusted by any client, can work with them, and get paid immediately after the job completion.

  • Expand to other niches

Once you start earning big in a particular niche, you can add more skills and diversify to give you more earning capacity. Bookings Africa allows you to upload more than one profession to showcase your skills. With this option, you will be on your way to doing more work and earning bigger. It becomes even more interesting to know that you can be a top trusted service provider when you are consistently delivering excellent service. This achievement will earn you more money no matter your location.

  • Refer others

To expand your income streams, Bookings Africa allows you to refer others and earn. Learn more about our referral system. By referring others, you will help other people benefit from the money venture you just found.

With Bookings Africa, your search for money-making ventures online is over. Instead of getting scammed by the many unrealistic online platforms, join the train of freelancers and earn right from your home and neighbourhood.

Book talented actors in 1 hour 

Posted on by Sandra Adodo

 

Many years ago, we could only communicate with our loved ones through letters, which could take months to reach the receiver. Technology came, and the narrative was changed. We can now access our friends and anyone around the globe in seconds. 

In the past, we could only get the services of actors through recommendations or after advertising vacancies through posters and sometimes online ads. With innovative technology offered in Bookings Africa, you can bid farewell to the conventional way of bookings. 

By signing up as a client on Bookings Africa, you can get as many actors as you want in a project. The steps are simple. 

Step 1: Download the Bookings Africa app on your phone or PC

Step 2: Sign up as a client 

Step 3: Fill in your details 

Step 4: Wait for confirmation from the customer service team 

Step 5: Search for actors and compare their prices 

Step 6: Book as many actors as you want. 

In six easy steps, you can book the services of any service provider you need on the Bookings Africa platform. It becomes even easier and faster if you have been a client before, as you can skip the first four steps to get the actors, social media influencers or any other talents from the pool of top African talents. 

What are you waiting for? Sign up as a client today and enjoy the ease of booking service providers on the go. The Future of work is at your fingertips!

 

See what MAC cosmetics and Bookings Africa have been up to…

Posted on by Sandra Adodo

If you want to talk about makeup authorities worldwide, both for professionals and consumers, MAC cosmetics stands in the top three. Mac Cosmetics is notable worldwide and locally and has extended to the shores of Africa.

MAC cosmetics used influencer marketing agencies to penetrate the African market successfully, and Bookings Africa is one of them. Our partnership with this outstanding brand has led to the unveiling of many exciting products which are accepted in Africa and beyond. The recent expansion we worked on was on Re-think pink for makeup enthusiasts and agencies.

The redefining pink project targeted breaking the popular norm of red valentine and accentuating pink in its place. Who says pink can’t be romantic? Re-think pink has shown us how fabulous pink tones can be.

The exciting part about this project is Bookings Africa’s involvement in showcasing this fav lip shades to Africans. Bookings Africa helped with the campaign of this project, and we provided top influencers like Kaylah Oniwo. Kaylah showed lipstick lovers how great pink shades would look good on any outfit. She understood the brand’s voice and interpreted it in a way MAC cosmetics consumers could better relate to.

What not to love about this re-think pink project? The shades? The tones? The great price? The benefits? Whatever lipstick shades from these lists of pink will go well for any look or occasion. You can rock it for a romantic dinner or use a neutral tone for your everyday look. 

If you ever thought MAC cosmetics does well with producing red lipstick, you can be sure this new pink redefinition will be a boom. See what it looks like on any of our influencers and select your best look today.