Tag: Kenya

Why you should partner with Bookings Africa today 

Posted on by Sandra Adodo

 

 

In September 2022, Google announced Bookings Africa alongside other startups as beneficiaries of the Black Founders Fund Africa. While this might be popular, we thought it would be great if you also understood what we do and why you need to partner with us today. 

Bookings Africa is Africa’s largest online gig marketplace, connecting brands and clients with top talent to meet their business and industrial needs. We use cutting-edge technologies that allow clients to Search, Compare, and Book service providers without having to haggle. Our app makes it simple for service providers to be booked. Interestingly, we have amazing features that are unique to our platform which aid in simple and quick bookings. Visit our website to learn more about our services.

 

Some of the reasons you should partner with us include 

Track record of consistent successes 

In our Estee Lauder blog post, we revealed to our readers how our partnership with this top beauty and skincare manufacturer resulted in a significant increase. Our results at Bookings Africa are evident to the blind as we were able to scale our partners’ brands. 

We contributed to the success of the blockbuster film “Blood Sisters” in 2021 by giving the cast a tight deadline. Without a doubt, we provide the solutions our clients require to have faith in us and focus on other business activities.

 

Easy Bookings of top talents in various fields

Our digital solutions also include matching professional talent with the appropriate clients. The testimonials on our website amplify this point and demonstrate that we are exceptional at what we do. Currently, the platform has over 46,000 service providers with in-demand skills that clients are looking for. Signing up as a freelancer or client is simple, and you can start immediately.

 

Provision of quality influencers for your brand 

At Bookings Africa, we have a one-of-a-kind influencer marketing strategy. We have provided influencers for Betway, Mac cosmetics, Essenza, Coca-Cola, and many other brands. Before deciding to use an influencer for any campaign brief, we ensure that the influencer is tailored to the brand’s objectives. You can read the feedback of these listed brands to get a sense of the quality we always provide.

Bookings Africa is the future of digital work. Now is the time if you haven’t booked talents, partnered with us, or trusted us with your brand’s marketing through influencing. You can contact us via chat or direct message on any social media platform. 

We are ready to provide you with the best solutions for all of your business needs.

Types of Influencers

Posted on by Sandra Adodo

The influencer marketing industry seems to be taking giant strides into becoming one of the most frequently used industries every year. With this increase and the significant impact influencer marketing has had on the rise in profit made by different organisations; other brands are considering investing in the market.

While that seems like a good idea, you must note all the different types of influencers and how they best suit your business. Read on to see how to begin your search on the right influencer.

Categories of influencers and when to use them

 

There are four distinct categories of influencers available in the influencing industry.

  • The Nano influencers

These are the smallest category of influencers with followers between 1k and 5k. This type of influencer is excellent for businesses trying to target a specific audience that the nano influencer is managing. This influencer will do well with a particular product because of the credibility they have built with their audience and the consistency in representing a type of product. For small businesses with a small budget or those willing to pay with their products, partnering with a nano influencer will be cost-effective and be a reasonable positioning.

 

  • The Micro-influencers

These types of influencers are the ones with about 5k to 50k followers who are also committed to the content produced. Like the nano influencers, the micro-influencers also have a high engagement rate and are committed to communicating to their followers better. If the budget for influencing is a little above that for nano-influencing, the best option is to go for the micro-influencer category. If your company’s audience is active on social media, sourcing micro-influencers from the platform where they engage more will be a great move.

 

  • The Macro influencers

If you want to reach a larger audience of 50K to 500K followers, macro influencers will help your brand. These influencers have a strong understanding of influencing and would produce excellent content to promote top brands. All it takes for your brand to gain traction through these influencers are a few posts, and the message will be spread. However, because of the high level of engagement produced by the macro influencer, the budget required will be higher than for the micro or nano influencers.

 

  • The Mega influencers

This type of influencer reaches beyond your local community. They have a fan base of more than 500K followers and would get several reposts from loyal followers. Most influencers in this category are known as celebrities and usually have verified social media pages that show they are major influencers. Before partnering with mega influencers, you must sign legal documents as they are also brands. Note that you must exercise patience when working with such brands, as they are usually on different projects simultaneously. But they are worth the budget, especially if you want to reach a wider targeted audience at once. 

 

How to source for the different categories of influencers

 

The next big question is how to get the right influencer for your business. 

Depending on the budget, you can get nano-influencer by scrolling through the different influencers on social media or you can choose an employee who is ready to target your brand’s audience and has the range specified for nano-influencers.

For micro-influencers, the fastest way to reach them is through Instagram and the number of times they use your brand’s hashtags. If they fall into the category of micro-influencing and they already have an interest in your brand, then you can partner with them.

You will find macro influencers on Youtube, Tiktok, Instagram and any other platform used by content creators. By using platform tools, you can locate them quickly but check if they align with your brand’s goals before partnering.

Mega influencers are easily found as they occupy the social media space largely. If you have the budget and they are the right fit for your brand, you can get them on board effortlessly.

Bookings Africa has a bank of influencers that you can partner with for any influencing gig be it nano, micro, mega and macro influencers. Search, Compare and Book verified  influencers suitable for your business.

How to hire African professional talent from North America and Europe

Posted on by Sandra Adodo

Africa is full of talented freelancers contributing immensely to the digital world. So far, the number of African freelancers providing top-notch services relevant to clients around the globe are increasing daily. Non-African employers looking to hire from Africa’s online marketplace will benefit greatly from such services, especially if they pass through the right channel.  

 

How do you hire? 

Before delving into hiring African professionals, there are some questions to ask yourself as a client. Do I need virtual services? Do I know a platform with service providers in more than one African country? Can I effectively communicate using the chosen platform? Is the hiring platform credible with reviews to show for it? 

 

Interestingly, Bookings Africa checks the list as we pride ourselves as a reliable platform for connecting talents with clients. Whether you want to hire an influencer for showcasing your brand in the African market or a photographer to capture events in Africa, they are all readily available on the platform.

 

The hiring process is simple – 

  • Create a client profile on the Bookings Africa platform 
  • Check through the services offered to choose a talent. Once you click on a service, you will see different skills charging different prices for their services. 
  • Compare the talents’ prices, choose one or more and book them. You can be sure with Bookings Africa that you will get quality services as all the service providers are verified. Plus, payment for the service will remain in escrow until you have approved a well-completed job. 

 

What services can be rendered? 

Depending on the services you want, you can make the selection and book immediately. Check through the list of virtual services on the Bookings Africa platform. But if you are coming into Africa and want to hire physical freelancers, there are many services on the platform. Trust me; Bookings Africa gives you a seamless hiring process at a great price. 

 

Why choose Bookings Africa for professional hires? 

There are so many reasons Bookings Africa should be a no1 choice for your professional hire. Some of them are: 

  • We are the largest online gig marketplace in Africa 
  • We offer the best connection between and clients and talents with our top-notch technology 
  • You can book a service provider within an hour and get excellent service delivered 
  • You can find a service provider that fits your budget through our app
  • Our payment method is safe and reliable 

So, If you want a credible firm to link you to the service providers required for your next big project, Bookings Africa is the best partner. Hire African professionals today and reach the many incredible talents from Bookings Africa. Happy hiring!

 

Book talented actors in 1 hour 

Posted on by Sandra Adodo

 

Many years ago, we could only communicate with our loved ones through letters, which could take months to reach the receiver. Technology came, and the narrative was changed. We can now access our friends and anyone around the globe in seconds. 

In the past, we could only get the services of actors through recommendations or after advertising vacancies through posters and sometimes online ads. With innovative technology offered in Bookings Africa, you can bid farewell to the conventional way of bookings. 

By signing up as a client on Bookings Africa, you can get as many actors as you want in a project. The steps are simple. 

Step 1: Download the Bookings Africa app on your phone or PC

Step 2: Sign up as a client 

Step 3: Fill in your details 

Step 4: Wait for confirmation from the customer service team 

Step 5: Search for actors and compare their prices 

Step 6: Book as many actors as you want. 

In six easy steps, you can book the services of any service provider you need on the Bookings Africa platform. It becomes even easier and faster if you have been a client before, as you can skip the first four steps to get the actors, social media influencers or any other talents from the pool of top African talents. 

What are you waiting for? Sign up as a client today and enjoy the ease of booking service providers on the go. The Future of work is at your fingertips!

 

See what MAC cosmetics and Bookings Africa have been up to…

Posted on by Sandra Adodo

If you want to talk about makeup authorities worldwide, both for professionals and consumers, MAC cosmetics stands in the top three. Mac Cosmetics is notable worldwide and locally and has extended to the shores of Africa.

MAC cosmetics used influencer marketing agencies to penetrate the African market successfully, and Bookings Africa is one of them. Our partnership with this outstanding brand has led to the unveiling of many exciting products which are accepted in Africa and beyond. The recent expansion we worked on was on Re-think pink for makeup enthusiasts and agencies.

The redefining pink project targeted breaking the popular norm of red valentine and accentuating pink in its place. Who says pink can’t be romantic? Re-think pink has shown us how fabulous pink tones can be.

The exciting part about this project is Bookings Africa’s involvement in showcasing this fav lip shades to Africans. Bookings Africa helped with the campaign of this project, and we provided top influencers like Kaylah Oniwo. Kaylah showed lipstick lovers how great pink shades would look good on any outfit. She understood the brand’s voice and interpreted it in a way MAC cosmetics consumers could better relate to.

What not to love about this re-think pink project? The shades? The tones? The great price? The benefits? Whatever lipstick shades from these lists of pink will go well for any look or occasion. You can rock it for a romantic dinner or use a neutral tone for your everyday look. 

If you ever thought MAC cosmetics does well with producing red lipstick, you can be sure this new pink redefinition will be a boom. See what it looks like on any of our influencers and select your best look today.

 

 

 

How to Achieve Work-Life Balance as a Gig-worker/Freelancer

Posted on by Sandra Adodo

Every freelancer knows that one of the perks of their career path is being able to work from home. Yes, it comes with several advantages that sometimes surpass what a regular 9-5 worker enjoys. However, the downside is that it gradually begins to affect every other aspect of your life as burnout can set in, leading to series of health challenges. The big question is- How do you achieve work-life balance in the gig economy? Is there a way freelancers can have family time and not miss out on big clients? This article answers this question with five tips listed below.

  1. Fix work hours and stick to it

Start your week with a schedule for the week. What is the total number of hours spent on work tasks every week? If it will take you 25 hours to do a particular project, split the hours into the days of the week and make sure you don’t exceed them. By doing this, you will still be flexible with your freelancing job style, but you will also have time for other tasks. There might be exceptions on some days when the deadline is staring you in the face but ultimately, stick to what you have planned for all the tasks each week.

  1. Include vacation fees to your hourly charges.

Whether you have a fixed price or an hourly price like on the Bookings Africa platform, endeavor to include your vacation expense into your rate. When setting your rate, think of the amount you plan to spend on yourself at the end of the year or during a hangout with your friends. When you have calculated the amount, divide it by the number of hours and include it within your rate. This small additional fee will cover the time you take a well-deserved break later in the year.

  1. Create a reasonable work expectation

Suppose you are starting as a new freelancer; being selective on the project to take on might pose a challenge at the beginning. Regardless, setting a realistic expectation is always a better option. As a video editor who understands that it takes a long time to edit a video, telling your client about the feasible deadline creates a reasonable expectation. Even if you are new in the niche, it will be better to inform the client of the difficulty of doing the work. If you don’t already know what time it will take, you can monitor the time and tell your client later so that it doesn’t affect your regular everyday duties.

  1. Dedicate a section of your home as a workspace

It can be challenging to separate your work-life from other aspects of your life, especially if you are at home 24/7. The best way out is to have a workstation dedicated to only work in your home. It doesn’t have to be the whole room that would be converted; it could just be a desk or a space with friends that is strictly for work. This will help you focus on work when you are in that place and think of other things outside that environment. This tip will help you increase your productivity level and help you create quality time for your family.

  1. Create a “me time.”

The idea of self-care isn’t only for the 9-5ers. Freelancers in Africa can also benefit from it when they create time to take care of themselves. Instead of allowing work to affect your relationship, health, and general well-being, intentionally make time for those things that matter. If you have to set your alarm to eat well, drink water, call a friend, take a walk, or meditate, please do. Don’t just have your “me time” created in your head; write it on sticky notes, set reminders, be accountable to somebody, and you will gradually balance your work-life.

Most of the wealthiest people in the world do smart work because they understand how to work hard but still enjoy life. Freelancing is a gratifying opportunity that can give you great pay and a flexible working structure, but only if you follow these tips will you be able to harness its potential. Work hard but take care of yourself because health is wealth.

Bookings Africa Referral Code System: Its Structure and Benefits

Posted on by Sandra Adodo

Do you know that as a service provider on the Bookings Africa platform, you have several things to benefit from the referral program? If you don’t already know, here is an opportunity to get informed and start making extra cash. In this article, we will discuss the benefits of engaging in the referral program and the system’s structure. If you are ready to learn more, keep reading. 

Structure of the referral code

What is the referral code on Bookings Africa? 

Referral code on Bookings Africa is your username. This referral code is needed if you want to refer someone to the platform. All the person has to do is input the code into the referral section, and you automatically become the person’s referral on the Bookings Africa system.

Who can use the referral code? 

Whether you are a new service provider or not, you can benefit from the structure of the referral code from any part of Africa. So, as far as you are a registered service provider on the platform, you can use your unique referral code to invite someone else to the platform. 

What will I benefit when I share my referral code? 

Most freelancers in Africa are quick to do referral programs when an incentive is involved. That is a smart move, but you get more than that on the Bookings Africa platform. 

When you refer another freelancer to the platform, it shows some key things, some of which are:

  • It shows that you have a connection with other freelancers in your field, which is a plus for you. 
  • It helps other African freelancers get informed and earn on the wide online gig marketplace.
  • It helps to bring in more talents needed for clients to book.
  • It increases your chances of getting gifts and promos depending on how much referral you make.
  • It adds more monetary value to your account (i.e., When you refer a freelancer to the Bookings Africa platform, you get 2% off the referred freelancer every payment). Interestingly, this 2% commission is for life as long as the person gets booked on the platform.

Here you go – all you need to know about the Bookings Africa referral code system. If you have any more questions, chat with our customer service team. Join the train today and increase your earnings in the process. Happy freelancing!

Over 40,000 Freelancers Earning Daily! 

Posted on by Ugochi Obilonu

Currently, we have 46,374 thousand freelancers signed up on the Bookings Africa platform and earning daily. This is such a huge deal for us as a company and for Africa as a whole.

Africa is rich and vast with so many talented people who have much to offer the world, and we love how Africa is taking shape already. Bookings Africa is on a mission to ensure that by 2040, African freelancers will be the most sought-after Freelancers. 

This is a defining time for Africa and there’s no better time to join the train than today. Become a part of the finest gig workers on the planet by joining Bookings Africa today. 

With every service provider that is signed up, we have twice the number of clients willing and ready the book them. This just goes to speak of the open playing ground and the boundless opportunities that Bookings Africa has to offer to both clients and service providers. 

Don’t sleep on it. Take action now! Sign up today. 

How to Cancel a Booking as a Service Provider

Posted on by Ugochi Obilonu

Life happens and there are countless reasons people cancel fixed appointments. 

If a Service Provider has to cancel a booking, here’s how to do this:

  1. Log in to your account
  2. Go to your Dashboard and then accepted bookings
  3. Click on the particular booking you want to cancel and then cancel.

We think it’s only fitting for you to inform your client of the cancellations before you go ahead with it. The client will be refunded in full amount.

For further questions, inquiries or challenges, please contact us.