Freelancers or Employees: Whom Should You Hire?

This is a long-standing debate that has left many business owners perplexed. Oftentimes, employers wonder if they should invest in hiring freelancers or full-time employees as their foremost challenge is a performance difference. At the end of this article, you will get a better understanding of what to do as regarding hiring labour.

 

Are Freelancers your employees?

While we all know what traditional employment generally entails, the dynamics of navigating working with a freelancer are quite different. Before you consider only hiring freelancers at your organization, it is important to have first-hand knowledge about how freelancers work.

Freelancers consider themselves partners as opposed to employees. Most freelancers start the practice because they want to achieve financial and time freedom. They would usually set their working hours, determine their pay rates and also decide the scope of the work or services they will offer to the employers. 

Employers of labour will usually hire freelancers for project-based work that have stringent timelines. You will also see freelancers being hired when companies are short-staffed and have to deliver on a project. 

Since freelancers consider themselves partners, they would usually strive to meet the client’s demands excellently as they know that they could get referred. 

 

Pros of Hiring Freelancers 

There are a few perks to hiring freelancers. Some include:

  1. Reduced Costs: By hiring freelancers, organizations can save overhead costs. Freelancers can work from home rather than from the office; thereby, saving the company a few bucks from running their building.

 

  1. No Employee Benefits: Since freelancers work on a temporary, project-based job, there is usually no need for an employment contract upon job resumption. Freelancers have no access to health benefits, pension payments, or add-on work benefits. Freelancers are also responsible for paying their taxes as well. At the end of the projects, they are paid the amount they requested. This also saves employers some costs.

 

  1. Simple Hiring Process: All a company needs to do when hiring staff is to contract the services of a freelance company such as Bookings Africa: Search, Compare, Book. You find a suitable freelancer, hire and get on with the project. This is a simpler process than employing traditionally. Recruitment costs companies money, time, and resources and as such, most companies would rather hire a freelancer.

 

Challenges of Hiring Freelancers

Just like life, nothing is perfect. The same goes for hiring freelancers. Some of the challenges listed below can be managed when they arise. 

  1. No Organizational Growth: For a company looking to grow and expand, hiring freelancers might be a futile pursuit in the long run. You cannot desire to cut costs at the expense of your business growth. Freelancer hiring is often short-term. Establishing Company Culture becomes difficult when the hired personalities have no desire to grow or establish the business, learn the work culture, or adapt to the company’s values. In the long run, no business grows on temporary employment.

 

  1. Unavailability/Unresponsiveness: Most freelancers set their working hours. Deciding to work with a freelancer is deciding to work on their terms. If an urgency ensues, there’s no guarantee that the employer’s urgency will be responded to outside of the freelancer’s work hours. It’s best to delegate time-sensitive work to full-time employees as opposed to hiring a freelancer in such a case.

 

  1. Lack of Effective Communication: Employers will most likely encounter challenges in communication during the tenure of work with a freelancer. What we believe can salvage such an occurrence is signing a detailed contract before work kicks off.

 

Pros of Hiring Full-Time Employees

  1. Loyalty: Full-time employees are expected to be committed to the organization’s growth. Unlike freelancers, whose loyalty lies with the highest payer, employees are expected to be loyal to only their employers and not dabble in issues of conflict of interest.

 

  1. Cost-Effective: After some time of hiring only freelancers in any business, the organization might soon realize that is cost-ineffective and will eventually resolve to hire full-time employees. 

 

In conclusion, it is best to hire a blend of employees and freelancers depending on the gravity of the work at hand. It is also important that employers take into consideration, the financial, behavioural, and company-standard implications of hiring either a full-time employee or a freelancer.

Make Money as a Bookings Africa Digital Influencer

Unlike celebrities, influencers/influencing is one of the fastest-growing professions in the 21st century. If your goal is to become an influencer in 2022, you need to be armed with the resources to launch you to success.

In your quest for financial freedom, be sure to explore all options available and influencing is one of the ways to financial freedom. 

Influencer as the word implies refers to an individual who can convince a set of people to like a service, product, or person without sounding like a salesman. Influencer marketing is the newbie digital marketing method that is making a lot of waves in such a short while. 

Once an influencer has a large and loyal following, can sway people’s decision-making process, and is known as an industry leader, brands and businesses are willing to pay their rates to grow their businesses. 

Now, you might ask, “How much do influencers make?”. Influencer marketing industry grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion and has reached $16.4 billion in 2022. This is an indication of steady growth and it will only keep growing as the world keeps growing digitally and advancing in technology. In fact, our Bookings Africa top influencer spoke about this here.

Ways to Become a Digital Influencer

Here a few ways to kickstart your journey as a social media influencer:

1. Pick a niche: In Influencer marketing, niching is a big deal. You can decide to influence in two or more related industries but brands interested in working with you must know you for a particular niche. 

For instance, you can decide to become a beauty and fashion influencer (this is one of the top influencer jobs). Your branding or social media posts can revolve around hair tutorials, make-up hacks, and fashion tips. Alongside beauty influencing, you can also add a few lifestyle posts. These two industries: beauty & fashion and lifestyle, are closely related and do not have so much disparity. 

Niching is important because it helps your visibility. It assures your potential partners and collaborators that you know your stuff and it establishes your position as an industry leader. If you are just starting as an influencer, take some time to learn about industries, then find one that matches your skills and gifts. If you already started without having this knowledge, it’s okay to start over or rebrand from where you are.

 

2. Start Branding: You’ve picked your niche. The next thing is to start building your brand. This will involve you creating clean, crisp content regularly and posting it on your feed. In this digital age, videos reach a wider audience so you might want to infuse lots of high-quality videos on your page. 

At the stage of branding, you should decide what your brand tone and voice would be. Be intentional about being authentic and real because if you start a brand in a certain way, then you have to maintain it. 

Tip: No one likes fake people so be yourself every time. 

 

3. Build a community: Since influencer marketing is big on loyalty and numbers, you should be focused on building a community. Your community is your tribe. You build one by responding to DMs and comments as respectfully and as often as you can. 

People like to be acknowledged. So if your content is relatable and speaks to your audience’s gain and pain points, they’ll appreciate you. Influencers are known for adding value to the lives of their communities so ensure that your posts are interactive and engaging.

Talking about engagements, most brands will only work with influencers who have a high engagement. So ensure that you can notice the active contributors in your community. A fair engagement rate for an influencer is between 6-7%. Any percentage above 10 is considered to be viral. Use influencer engagement tools to calculate your rates frequently.

 

4. Networking: The world is a global village and you never know who views your content. As much as you can, support the craft of other influencers, collaborate, and partner with other influencers. 

Attend events relevant to your niche and network. Talk about what you do as often as possible and just enjoy being you.

 

5. Sign up: If you are looking to take your influencer work seriously, then you have to sign up on the Bookings Africa Platform as an influencer

Ensure that you set up your profile properly and set comparative prices. This will help your visibility and help you make more money.

Becoming a Bookings Africa influencer is a great way to grow in your career but you need to have something going for you. You can become a Digital Influencer on Bookings Africa by registering on the website or filling out this form.