Tag: Bookings Africa

Bookings Africa: Your Secret Weapon for a Winning Campaign

Posted on by Sandra Adodo

 

When it comes to partnering with the best in the game, Bookings Africa is the preferred choice  you can ever need. With us by your side, you are unstoppable. Our sole purpose is to help brands and businesses reach their goals by providing unmatched access to the industry’s most talented and skilled professionals.

What makes Bookings Africa the go-to choice for your next campaign? Let’s take a closer look at the services we offer and our track record of success.

Our Vast Services

At Bookings Africa, we offer a wide range of services to help you find the perfect talent for your campaign. From actors and models to photographers and makeup artists, we have a diverse pool of professionals to choose from. Our platform also allows you to book talents in groups, making it easier to manage larger campaigns and events. Additionally, we have top-tier influencers ready to help you connect with your audience and boost your brand’s awareness.

Our Success Story

We are proud to have worked with some of the biggest brands and agencies in the region. Our past partnership deals have included collaborations with companies in industries ranging from fashion and entertainment to technology and finance. Some of our notable clients include Estee Lauder, Coca-Cola, Ebony-Life, Nivea, Jameson, and many more. Our success stories demonstrate our ability to deliver top-quality services and connect our clients with the right talent for their needs.

More deals are ahead

Looking ahead, we are excited about the prospects for our platform and the growth opportunities it offers. As we expand our services and reach, we aim to become the leading talent and marketing platform in Africa. We are always looking for new clients and partners to work with, and we invite you to join us on this journey.

Choosing Bookings Africa for your next campaign means gaining access to the best talent and marketing services in Africa. Our platform offers a range of services to meet your needs, and our track record of success speaks for itself. Whether you’re planning to book a talent or a major marketing campaign, we have the expertise and resources to help you achieve your goals. Send a DM to [email protected] on how we can help your brand succeed today. You can also learn more about our services on our website.

Brand Upscaling: Leveraging Influencer Marketing with Bookings Africa

Posted on by Sandra Adodo

For businesses trying to grow in today’s congested digital world, scaling up your brand is crucial. Using influencer marketing effectively is one strategy to raise the profile of your company. By collaborating with influencers, you will be able to broaden your audience, increase engagement, and ultimately boost revenue. 

However, executing an efficient influencer marketing campaign and locating the correct influencers can be difficult and time-consuming tasks. Bookings Africa can help with that. Bookings Africa is a dependable partner in influencer marketing campaigns that assists businesses in establishing their brands and increasing sales. 

Here are some of the ways that Bookings Africa can help your company leverage the power of influencer marketing to upscale your brand: 

  • Identifying the right influencers for your brand

 

Bookings Africa has access to a vast network of influencers in various industries. By leveraging their expertise, we can help you identify the most relevant and effective influencers to partner with for your brand.

 

  • Building relationships with influencers on your behalf

Building relationships with influencers takes time and effort. Bookings Africa can help you save time and resources by building relationships with influencers on your behalf. By managing communication and coordination with influencers, we can help ensure that your brand’s services are effectively communicated to your target audience.

 

  • Crafting an effective influencer marketing strategy

 

A successful influencer marketing campaign requires a well-crafted strategy. We can help you develop an effective strategy that aligns with your brand objectives and leverages the strengths of each influencer.

 

  • Managing the logistics of influencer marketing campaigns

Bookings Africa can handle all aspects of the campaign, from coordinating with influencers to managing the content and tracking the results. This can help ensure that your campaign runs smoothly and achieves your desired outcomes. 

 

  • Measuring the success of your influencer marketing campaigns

To ensure that your influencer marketing campaigns are effective, it’s important to track and measure their success. We can help you track the results of your campaigns, including reach, engagement, and sales, and provide insights and recommendations for optimizing your future campaigns. 

In conclusion, leveraging influencer marketing is an effective way to build a strong personal brand and increase your visibility, engagement, and ultimately, sales. Our team at Bookings Africa is ready to help manage your company’s visibility effectively, maximize the potential for brand amplification, and increase sales. If you are ready to start the journey of upscaling, reach out to us through any of our channels, and we will help you make it work. 

 

How to make use of Service providers during the festive period 

Posted on by Sandra Adodo

 

The holidays are here again, and like every other holiday, there will be loads of events to attend. But the exciting news is Bookings Africa has got you covered in many ways than one. If you are familiar with the talents on the Bookings Africa platform, now is the time to learn how to utilise their abilities best. 

We highlighted five tips for getting the most out of service providers during the holidays.

  • Become a certified client on the Bookings Africa platform 

The first step to getting the services of top-class talents on Bookings Africa is to register as a client. If you don’t know how to go about it, read our article here. Once you are certified, download the bookings Africa app and book your preferred service. 

  • List the services you will be needing. 

Bookings Africa has over 46,000 service providers ready for booking; this gives you room to book several services. As a result, the best strategy is to list the services you need even before you need them and plan towards them. If you need photographers for your event, write the number of photographers required. Apply this method to every other service you desire during this festive period. 

  • Create a budget for your expenses 

You must create a budget and stick to it. Booking service providers on Bookings Africa make it easy to stick to your budget as pricing is very transparent. All you need to do is search for talent, compare prices and services within the budget and book the best suited. With Bookings Africa, you get quality service without breaking the bank. 

  • Plan your booking

During the holidays, service providers are usually in high demand. Plan your bookings for the whole season ahead of time to avoid disappointments. With your budget and the list of services you have curated, you can book talents now, saving you the stress of sourcing for talent during rush hour. 

  • Enjoy your holidays 

While it is essential to plan when booking the best service providers for a memorable holiday, you should also remember to have fun. When your vacation is well-planned, you can relax and enjoy yourself.

The holidays are already here! Start making plans that will make this period an unforgettable one. 

We wish you a beautiful holiday season. Happy booking!

Types of Influencers

Posted on by Sandra Adodo

The influencer marketing industry seems to be taking giant strides into becoming one of the most frequently used industries every year. With this increase and the significant impact influencer marketing has had on the rise in profit made by different organisations; other brands are considering investing in the market.

While that seems like a good idea, you must note all the different types of influencers and how they best suit your business. Read on to see how to begin your search on the right influencer.

Categories of influencers and when to use them

 

There are four distinct categories of influencers available in the influencing industry.

  • The Nano influencers

These are the smallest category of influencers with followers between 1k and 5k. This type of influencer is excellent for businesses trying to target a specific audience that the nano influencer is managing. This influencer will do well with a particular product because of the credibility they have built with their audience and the consistency in representing a type of product. For small businesses with a small budget or those willing to pay with their products, partnering with a nano influencer will be cost-effective and be a reasonable positioning.

 

  • The Micro-influencers

These types of influencers are the ones with about 5k to 50k followers who are also committed to the content produced. Like the nano influencers, the micro-influencers also have a high engagement rate and are committed to communicating to their followers better. If the budget for influencing is a little above that for nano-influencing, the best option is to go for the micro-influencer category. If your company’s audience is active on social media, sourcing micro-influencers from the platform where they engage more will be a great move.

 

  • The Macro influencers

If you want to reach a larger audience of 50K to 500K followers, macro influencers will help your brand. These influencers have a strong understanding of influencing and would produce excellent content to promote top brands. All it takes for your brand to gain traction through these influencers are a few posts, and the message will be spread. However, because of the high level of engagement produced by the macro influencer, the budget required will be higher than for the micro or nano influencers.

 

  • The Mega influencers

This type of influencer reaches beyond your local community. They have a fan base of more than 500K followers and would get several reposts from loyal followers. Most influencers in this category are known as celebrities and usually have verified social media pages that show they are major influencers. Before partnering with mega influencers, you must sign legal documents as they are also brands. Note that you must exercise patience when working with such brands, as they are usually on different projects simultaneously. But they are worth the budget, especially if you want to reach a wider targeted audience at once. 

 

How to source for the different categories of influencers

 

The next big question is how to get the right influencer for your business. 

Depending on the budget, you can get nano-influencer by scrolling through the different influencers on social media or you can choose an employee who is ready to target your brand’s audience and has the range specified for nano-influencers.

For micro-influencers, the fastest way to reach them is through Instagram and the number of times they use your brand’s hashtags. If they fall into the category of micro-influencing and they already have an interest in your brand, then you can partner with them.

You will find macro influencers on Youtube, Tiktok, Instagram and any other platform used by content creators. By using platform tools, you can locate them quickly but check if they align with your brand’s goals before partnering.

Mega influencers are easily found as they occupy the social media space largely. If you have the budget and they are the right fit for your brand, you can get them on board effortlessly.

Bookings Africa has a bank of influencers that you can partner with for any influencing gig be it nano, micro, mega and macro influencers. Search, Compare and Book verified  influencers suitable for your business.

Estee Lauder Increases Sales Drastically in 18 Months

Posted on by Ugochi Obilonu

This partnership is one success story we are glad made it to our books.

Estee Lauder Companies, one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products partnered with Bookings Africa. The brief was simple; Estee Lauder Companies wanted Bookings Africa to assist in:

  1. Building brand awareness and brand trust
  2. Reach a wider audience consistently
  3. Utilize marketing to influence customer purchasing patterns

The Bookings Africa way is to go over and beyond to ensure our client was satisfied and that the brief was delivered. We designed campaign strategies as well as different targets that set the tone for a successful campaign. 

Our overarching strategy was using influencer marketing to increase the earning potential of African talents for the Estee Lauder brand. Other accounts that experienced exponential growth while working with Bookings Africa include but are not limited to Coca-Cola, Close Up, Michael Kors, Oppo, and Nivea.

Bookings Africa influencer marketing is a seamless process for our clients. All we need is the brief and the job is done. Here’s why:

  1. We automate influencer marketing workflows and programs
  2. Scale your efforts beyond a few dozen personalities and engage thousands of people at once; across multiple campaigns
  3. Influencer management
  4. Crises management and resolution amongst others.

18 months after our partnership ensued, Estee Lauder has experienced a tremendous increase in its company reach, profitability, and visibility.

With Bookings Africa and the right budget, every business can grow and be profitable.

Is Influencer marketing a strategy your business is willing to implement? Kindly contact [email protected]

More Ways To Make Money On Bookings Africa 

Posted on by Ugochi Obilonu

Maybe you are just one of the few people who do not want to be freelancers but you love what Bookings Africa is about and you’d like to be part of it. You are in luck because freelancing is just one of the ways to make money on Bookings Africa. 

This article is a deep dive into the world of money-making as seen on Bookings Africa. 

We have a plethora of income streams, but first, you have to be signed up to benefit from these. Go on, sign up and then keep reading. 

Great job!

Now, you can decide to make money on the platform through

  1. Masterclasses
  2. Ticketing 
  3. Event promotion
  4. Benefits of Referral Code

MASTERCLASSES

Our platform enables you to host masterclasses via the video call service for up to 50 people, giving you the professional feel you desire.

Setting up a masterclass on Bookings Africa is great for thought leaders, business owners, event promoters, artists, teachers, etc. Basically, anyone who desires to reach a wider audience, assert their thought leadership, and makes even extra income needs to host a masterclass. 

The webinar feature is easy to set up and navigate. 

TICKETING

Just in case you didn’t know, Africans know how to through a party! From glamorous dresses to themed events, awesome music, and mouth-watering food to the infusion of our rich culture and great insights into the industry developments. African parties and events are always a “must-attend” for everyone. 

To ensure a seamless flow for these events, ticketing is one aspect you do not want to ignore. 

Bookings Africa has created a self-service platform empowering event organizers and promoters to host their events virtually, sell tickets, reach larger audiences, and manage their events.

The platform helps to address the ticketing issues. This automatically saves you the stress of selling tickets in person or looking for placements for the tickets. It also helps in tracking the data of the registered attendees for your event.

To sell your tickets, 

  1. Sign up as a client or service provider (if you are not already signed up)
  2. Go to your dashboard
  3. Click on My Events
  4. Create a new event
  5. After you create events, share the link to purchase tickets
  6. Track ticket sales on My Events → Ticket History

And voila, you have another stream of income.

EVENT PROMOTION

After creating your event, you can also decide to promote your event with Bookings Africa. We offer our clients a variety of promotion packages. If this is something you will be interested in, please contact [email protected] for more inquiries. 

BENEFITS OF REFERRAL CODE

When you refer a person to sign up on Bookings Africa with your code, you earn.

Here’s how:

  • Sign up as a service provider
  • Your username serves as your referral code so use something easy yet professional
  • Convince others to sign up on the platform using your referral code
  • Encourage them to set up their profile

The benefits of using Bookings Africa are endless. Not only freelancers stand a chance to benefit from this.