People often say don’t judge a book by its cover but in the world of marketing, the book is often first judged by its cover.
A freelancer’s description is one of the major ways of striking a good first impression on your potential clients. Without a description or bio, it becomes quite difficult for you to attract clients.
People like to know stuff. You cannot let your clients assume who you are or what you do. You have to inform them and with as few words as possible.
Now the question is, “What should I write in my bio?”, “How do I describe myself and my business?”. This article is your best bet at creating a short, professional bio that keeps clients attracted to you.
How to Write a Professional Bio
The method of creating a world-class, profit-generating bio is not cast in stone. You just need to be attentive to a few details and your bio is ready.
1. Outline: Make a list of the services you offer as a freelancer or gig worker. If you are a special effects make-up artist, put that on the list. If you photograph just weddings, add it to your list.
Lists provides clarity for you on what you want to do and what you do not want to do. It tailors your efforts to a few niches and keeps you focused on those ideas. So go ahead and write your services down.
2. Write: After you have made a comprehensive list of the services you wish to offer, write a few samples. No matter how ridiculous these sample bios sound, just keep writing till you have successfully explained what you offer in a concise and easy-to-understand way.
3. Edit: Show one or more people the samples of your written bio. Be open to constructive feedback, make edits and go ahead to attach the description to your profile.
Always remember that you “OWE” us a simple description.
Creative Bio Examples: Dos and Don’ts in Bio Writing
Now that we know the method to write, you also need to be able to differentiate a bio that is good from one that isn’t.
1. In writing a bio or description that attracts clients, learn to speak to people’s gain or pain points without sounding too sales-y
Now from the two examples above, who do you think clients will want to work with the most? I bet you chose the latter.
Your ability to communicate and relate with your target audience is one of the things that set you apart.
2. Don’t be pompous or timid. Communicate your value with confidence.
From the above examples, can you identify which is pompous, timid, and confident? This doesn’t mean that you can’t talk about your expertise but there are better ways to go about it.
3. Keep SEO in mind. Think like your clients and use keywords that they will regularly search for. All the examples above have keywords in them and are therefore SEO worthy. For example, maternity shoot, pregnant woman, profit and loss account, business, etc.
4. Use simple or common English. You don’t want your potential clients using a dictionary when they read your bio, do you? I’m sure you don’t so keep grammar simple and watch out for grammatical or punctuation errors.
5. Go straight to the point.
The above example immediately communicates to potential clients what day the freelancer is available and also creates a sense of urgency with the word only.
Depending on how you set your rates and availability as a freelancer on the Bookings Africa site, this type of bio can attract the target audience who can pay your rates and leave others wishing.
6. End with a Call-to-Action. Like we said in the beginning, people like to know details and this includes being told what to do next. Do not assume that your potential client knows what to do next.
On that note, always add a call to action on your bio. Use phrases such as
- Go ahead to schedule a booking.
- Reach out by clicking BOOK below
- We can chat after you book
- Let’s get started
Your description is like a business card. People would usually just glance through at first look. Ensure that there’s something that keeps them interested in knowing more and taking action.
