Ratings and Review: Its Importance

Reviews are valuable assets service providers in any industry do not joke with. Why is that? Having a great review in a world full of many other freelancers in your niche sets you apart in the competitive market. When you are given an excellent rating, it is an affirmation for other clients to book you based on the excellent feedback. Beyond these, there are several other benefits of chasing client reviews. Read more. 

1. It improves your credibility.

If you haven’t yet built a strong portfolio, find out how to create a standout profile before sourcing for reviews. When your profile is set, your client needs to know you are not just full of words. Having positive reviews will boost the credibility of your brand. Most clients look for freelancers with at least 80% positive reviews, and if you have that, you are good to go. Always remember to ask your client for feedback after providing any service on the Bookings Africa platform.

2. It contributes to a solid social media presence. 

Whether you are delivering a service online or offline, you need to build a social media presence, which can be achieved by consistent good feedback. If you are a comedian or an entertainer and have videos of past events with reviews from customers, posting them on social media is another stand out strategy. If the clients are social media savvy, tell them to mention you on their posts so it will form an extensive network of social media reviews for your brand. You could also create a blog post that encompasses many of your testimonials and share it on your social media pages. Any of these strategies will help attract clients to your brand.

3. It helps your brand stay consistent.

The beautiful part about feedback is that it is contagious. If potential clients meet good feedback, they will unconsciously be interested in booking you, which affects them if the feedback is negative. Also, to keep your clients hooked to your profile and be ready to book you, your profile must show that you can deliver. When they finally book you, remind them to leave feedback and watch how your brand builds up to be a consistent service provider in your niche. 

4. It helps with your brand SEO 

If you have many mentions of your brand or name on a different website, it will be great for your overall SEO. The way it works is simple- if client A praises your job on Bookings Africa and client B takes your works to Instagram and tags you, before you know it, you will be appear on the search results. This is why reviews are essential for any business. 

Hopefully, you are convinced that good reviews are non-negotiables for building a credible brand in any business sector. But, note that before a client can be willing to give positive feedback, you must have also played your part in delivering good services. So, invest in yourself, provide value and see how clients return the hard work with positive feedback.