26 Jul, 2022 | Insights

Estee Lauder Increases Sales Drastically in 18 Months

This partnership is one success story we are glad made it to our books. Estee Lauder Companies, one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products partnered with Bookings Africa. The brief was simple; Estee Lauder Companies wanted Bookings Africa to assist in:

Building brand awareness and brand trust
Reach a wider audience consistently
Utilize marketing to influence customer purchasing patterns

The Bookings Africa way is to go over and beyond to ensure our client was satisfied and that the brief was delivered. We designed campaign strategies as well as different targets that set the tone for a successful campaign. Our overarching strategy was using influencer marketing to increase the earning potential of African talents for the Estee Lauder brand. Other accounts that experienced exponential growth while working with Bookings Africa include but are not limited to Coca-Cola, Close Up, Michael Kors, Oppo, and Nivea. Bookings Africa influencer marketing is a seamless process for our clients. All we need is the brief and the job is done. Here’s why:

We automate influencer marketing workflows and programs
Scale your efforts beyond a few dozen personalities and engage thousands of people at once; across multiple campaigns
Influencer management
Crises management and resolution amongst others.

18 months after our partnership ensued, Estee Lauder has experienced a tremendous increase in its company reach, profitability, and visibility. With Bookings Africa and the right budget, every business can grow and be profitable. Is Influencer marketing a strategy your business is willing to implement? Kindly contact [email protected]