16 Jan, 2023 | All
Bookings Africa Sources Top Influencers for Closeup Campaign
With the harsh economic realities, more families feel the squeeze and have to cut down on some basic amenities. Close Up believes that toothpaste shouldn’t be included.
The brand then offered its customers up to 30% off the price for two 40g packs of Closeup toothpaste and wanted to drive awareness for this through a skit challenge.
Bookings Africa sourced the best influencers suitable for the campaign. With the influence of these 5 mega influencers and 8 micro-influencers, there were over 500 participant entries, 5 lucky winners and over 20,000 engagements in the first week of the campaign.
The promo packs also sold out in Abuja and Kaduna stores. There was no doubt about our client’s satisfaction.