22 Dec, 2022 | Products and Features

Betway Books Mega Influencers through Bookings Africa

THE BRIEF

Create user engagements for the brand while fostering conversation on the back of its partnership with Brig Brother Naija (2020) to ensure user acquisition.

EXECUTION

We negotiated and booked Mega influencers ( Don Jazzy & Ebuka) with clear deliveries for content creation & amplification.
Spear-headed trivia questions and giveaways with influencers
Sorted Brand Merchandise deliveries to winners
Shared data & insights 24hrs after every trivia.

RESULT

Week-on-week user sign-ups for 12 weeks
Brand engagements leading trending topics for the entire duration of the campaign
Revenue increase X10

BetWay had just recently sponsored one of Nigeria’s biggest reality TV shows, Big Brother Naija and was looking to generate talkability among their end users. What we did to utilize mega influencers: Don Jazzy and Ebuka, to create relatable content, spearhead trivia questions and facilitate giveaways. By the end of the campaign, BetWay had week-on-week sign-ups for 12 weeks, increased revenue X10 and was a trending topic the entire duration of the campaign. But that’s not all! Bookings Africa also provided talents (actors, influencers and crew) that were used in three TVCs for BetWay. With Bookings Africa, you get quality execution on your campaign budget.