Author: Sandra Adodo

The brief was simple: Design & execute an organic social media engagement, for pre & post-launch activities for Oppo Reno 7. While at it, Bookings Africa, ensure that you promote brand awareness and influence sales.

We got you Oppo!

We executed the brief by designing a custom method for Oppo. We utilized 3 brand ambassadors and 4 social media influencers. 

A day after the launch, engagement numbers were more than <5,000. 63% of influencer referral codes were being activated & used for purchases 9 days post-launch. 

Talk about a successful campaign!

What’s a World Oral Health Day without an orientation on how to properly care for the teeth?

Pepsodent called and we delivered. We created a top-of-mind campaign that positioned Pepsodent as an industry leader. 

The winning strategy was using celebrity influencers who had kids to show how to brush their teeth properly. Before the campaign launched, the campaign hashtag reached over 700+ and we had multiple people join the IG live hosted by our verified influencer, Bisola Aiyeola and 3 medical influencers.

We provide only the best of talents at Bookings Africa in a variety of fields, including photography.

When LipaLater needed the services of photographers, we promptly provided them with the best in the business without any hassle. The outcome was a superb photography service that is still highly regarded today.

With the harsh economic realities, more families feel the squeeze and have to cut down on some basic amenities. Close Up believes that toothpaste shouldn’t be included. 

The brand then offered its customers up to 30% off the price for two 40g packs of Closeup toothpaste and wanted to drive awareness for this through a skit challenge.

Bookings Africa sourced the best influencers suitable for the campaign. With the influence of these 5 mega influencers and 8 micro-influencers, there were over 500 participant entries, 5 lucky winners and over 20,000 engagements in the first week of the campaign. 

The promo packs also sold out in Abuja and Kaduna stores. There was no doubt about our client’s satisfaction. 

We had initially provided Nivea with top celebrities/mega influencers, Beverly Naya and Aduke Shitta-Bey, alongside a production crew for a commercial in 2020. Our client Nivea was beyond elated about the results and took it a step further by wanting these influencers to spearhead their social media campaigns.

Bookings Africa managed the entire campaign, the mega influencers, and nano influencers for twitter amplification and social media giveaways on Instagram & Facebook. 

In the end, we had a success rate of 82% and increased followership on our client’s social media by 8 times. 

We love that we overdeliver on any brief we get. Your brief should be next. 

THE BRIEF

• On the back of the TVC shot for the brand, they wanted the top models used in the commercial as influencers to spare-head promotions and conversations on social media

EXECUTION

• We negotiated and booked Actress & Mega Influencer – Beverly Naya, as well as a top model – Aduke Shitta-Bey to lead the promotions & in-store activation runs
• We set up and managed promo code distributions and giveaways on Instagram and Facebook.
• Booked micro influencers on Twitter to support the campaign

RESULT

• 82% successful brand penetration Top 2 trending hashtags
• Increased modern trade engagements 8X followers/ audience increase on Twitter & Instagram.

Estee Lauder is continually using their understanding of the effectiveness of influencer marketing in its brand daily. 

We currently partner with them in providing top-notch social media influencers like Kaylah Oniwo, Tania Omotayo, and Denola Grey; who have collaborated with Estee Lauder and continue to do so. 

In two short years of partnership, Bookings Africa has secured all Estée Lauder accounts and has increased brand awareness across Africa which has in turn increased sales by a whopping 45%. 

Bookings Africa has hacked the business of influencer marketing and we’d be delighted to handle your campaigns right now.