Month: July 2022

Estee Lauder Increases Sales Drastically in 18 Months

Posted on by Ugochi Obilonu

This partnership is one success story we are glad made it to our books.

Estee Lauder Companies, one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products partnered with Bookings Africa. The brief was simple; Estee Lauder Companies wanted Bookings Africa to assist in:

  1. Building brand awareness and brand trust
  2. Reach a wider audience consistently
  3. Utilize marketing to influence customer purchasing patterns

The Bookings Africa way is to go over and beyond to ensure our client was satisfied and that the brief was delivered. We designed campaign strategies as well as different targets that set the tone for a successful campaign. 

Our overarching strategy was using influencer marketing to increase the earning potential of African talents for the Estee Lauder brand. Other accounts that experienced exponential growth while working with Bookings Africa include but are not limited to Coca-Cola, Close Up, Michael Kors, Oppo, and Nivea.

Bookings Africa influencer marketing is a seamless process for our clients. All we need is the brief and the job is done. Here’s why:

  1. We automate influencer marketing workflows and programs
  2. Scale your efforts beyond a few dozen personalities and engage thousands of people at once; across multiple campaigns
  3. Influencer management
  4. Crises management and resolution amongst others.

18 months after our partnership ensued, Estee Lauder has experienced a tremendous increase in its company reach, profitability, and visibility.

With Bookings Africa and the right budget, every business can grow and be profitable.

Is Influencer marketing a strategy your business is willing to implement? Kindly contact [email protected]

Book talented actors in 1 hour 

Posted on by Sandra Adodo

 

Many years ago, we could only communicate with our loved ones through letters, which could take months to reach the receiver. Technology came, and the narrative was changed. We can now access our friends and anyone around the globe in seconds. 

In the past, we could only get the services of actors through recommendations or after advertising vacancies through posters and sometimes online ads. With innovative technology offered in Bookings Africa, you can bid farewell to the conventional way of bookings. 

By signing up as a client on Bookings Africa, you can get as many actors as you want in a project. The steps are simple. 

Step 1: Download the Bookings Africa app on your phone or PC

Step 2: Sign up as a client 

Step 3: Fill in your details 

Step 4: Wait for confirmation from the customer service team 

Step 5: Search for actors and compare their prices 

Step 6: Book as many actors as you want. 

In six easy steps, you can book the services of any service provider you need on the Bookings Africa platform. It becomes even easier and faster if you have been a client before, as you can skip the first four steps to get the actors, social media influencers or any other talents from the pool of top African talents. 

What are you waiting for? Sign up as a client today and enjoy the ease of booking service providers on the go. The Future of work is at your fingertips!

 

See what MAC cosmetics and Bookings Africa have been up to…

Posted on by Sandra Adodo

If you want to talk about makeup authorities worldwide, both for professionals and consumers, MAC cosmetics stands in the top three. Mac Cosmetics is notable worldwide and locally and has extended to the shores of Africa.

MAC cosmetics used influencer marketing agencies to penetrate the African market successfully, and Bookings Africa is one of them. Our partnership with this outstanding brand has led to the unveiling of many exciting products which are accepted in Africa and beyond. The recent expansion we worked on was on Re-think pink for makeup enthusiasts and agencies.

The redefining pink project targeted breaking the popular norm of red valentine and accentuating pink in its place. Who says pink can’t be romantic? Re-think pink has shown us how fabulous pink tones can be.

The exciting part about this project is Bookings Africa’s involvement in showcasing this fav lip shades to Africans. Bookings Africa helped with the campaign of this project, and we provided top influencers like Kaylah Oniwo. Kaylah showed lipstick lovers how great pink shades would look good on any outfit. She understood the brand’s voice and interpreted it in a way MAC cosmetics consumers could better relate to.

What not to love about this re-think pink project? The shades? The tones? The great price? The benefits? Whatever lipstick shades from these lists of pink will go well for any look or occasion. You can rock it for a romantic dinner or use a neutral tone for your everyday look. 

If you ever thought MAC cosmetics does well with producing red lipstick, you can be sure this new pink redefinition will be a boom. See what it looks like on any of our influencers and select your best look today.

 

 

 

Earn More Money as a Freelancer

Posted on by Ugochi Obilonu

There are 1.1 Billion freelancers in the world. 31.4% of the total workforce in the world are freelancers. If you are wondering, “Why freelancing?”, you are right to wonder. We made a detailed post about the growth of the freelance industry for you. This will give you a better understanding of this article.

For this article, we will show you how to utilize the skills you already have to make money from the comfort of your home. 

 

Some Services a Freelancer Can Offer

1. Bookkeeping: There are several small business owners and freelancers who do not know how to manage their money or track business growth through sales. By becoming a freelance accountant and creating tools that can help this niche of clients, you can make adequate money.

2. Styling/Fashion Consulting: It might sound strange to you but not everyone knows how to combine outfits to look good. In our time, image perception and branding are a big deal; stylists are making a living from being able to make people look great. In 2022, this is a highly required skill.

 

3. Copywriter: It’s not just business owners that hire copywriters. Influencers, branding agencies, and community managers also invest heavily in copywriting. Why? Because if your brand communications are wrong, the brand is automatically not properly represented. Copywriters are a 21st-century asset that must be guarded at all costs. With a convincing and well-communicated bio, you are sure to be hired.

 

4. Makeup: 4 in 10 women cannot properly do their makeup. The statistics are not unbelievable because most women can’t keep up with the ever-changing application techniques in the industry, but make-up artists can. A lot of noble careers have been built from this skill, which is also lucrative.

5. Influencer Marketing: With a phone, a good number of followers, and a creative level of persuasiveness, you can become an influencer who is steadily growing your income and becoming famous. With the fame you acquire, you assure your prospective clients of a wider audience reach and greater engagement.

Influencers are required in every field and industry right now. You can learn how to become an influencer here.

 

6. Photographer: You can never undermine the importance of capturing moments through photos. No matter what gadgets you currently use for work, as long as you can deliver stunning imagery to their client, you are good to go. The best part of photography is that you can set up your studio in your home. 

7. DJ: The party is never complete without music and the music doesn’t come on until the DJ shows up. By creating a detailed portfolio on BookingsAfrica.com. you are sure to get booked and get paid. 

 

And this is only just the beginning of the possibilities in freelancing. Visit BookingsAfrica.com to see the catalog of professional services available.

What are you waiting for? Start your journey today. 

 

5 Instagram Accounts You Should Check Out This Month 

Posted on by Sandra Adodo

 

Are you a service provider on the Bookings Africa platform and looking for ways to gain more recognition and scale up your niche? Then this is what you need to read. Many freelancers miss out on essential gigs because they are ignorant of certain information. But the truth is, information is everywhere, and until you get connected to the correct information, you will not scale up as you desire. In this article, we will be discussing five Instagram accounts that service providers on Bookings Africa can follow to get the right information. 

  • EbonyLife studios

When it comes to filmmaking, Ebonyliife films is one of the leading producers in Nigeria. They have produced major blockbusters in the past and the most recent one is Blood sisters that ranked first in many countries for weeks on Netflix. Interestingly, Ebony life films is one of our business partners on Bookings Africa. In fact, for Blood sisters, we provided them with more than 300 background actors from our platforms. That means if you can act but are not yet on the platform, you are not helping your brand in any way. Don’t waste any more time. Follow Ebony life studios, sign up on the Bookings Africa platform and get a chance to feature in a big debut in the nearest future.

  • Essenza

This is a top luxury retailers of prominent brands like Estee Lauder, Tom Ford, and they are interestingly, one of Bookings Africa client. Because Essenza deals with selling sophisticated beauty products, they often need social media influencers, and we make them available for them through the Bookings Africa platform. We have helped significant influencers on our platforms like Kaylah Oniwo, Denola Grey, Tania Omotayo and many more get booked to promote Essenza brands in the past. You can be one of them today by following Essenza and registering as a social media influencer on the Bookings Africa platform. 

  • Kaylah Oniwo 

We cannot stop mentioning this great social media influencer on Bookings Africa as she has gradually built a brand worth emulating. During our last #Meet a Service Provider series on our blog post, she shared how she scaled up in the influencing world and how other aspiring influencers can do the same. Kaylah Oniwo has worked for major brands like Net-a-Porter, Hermès, Estee Lauder, Pandora, Hillary says and many more. If you have not read the post, this is the best time to do so. Plus, make sure you don’t just read it; follow her and learn from the wealth of knowledge she often gives out. 

  • Africa Business Radio

Another major partner at Bookings Africa is Africa Business Radio. The Africa business radio is a big online platform that help business publish their audio messages on major platforms like Spotify, Apple and many others. We have worked with them in the past and are still in partnership for bigger collaborations. You can listen to season one of Bookings Africa podcasts on Spotify. The Episode 1 talks about how Fadé Ogunro, the founder of Bookings Africa, started the online gig marketplace we all enjoy. If you want to know about the features of Bookings Africa, listen to episode 2 and see what you will gain on the platform. You can also check the Africa Business Radio website for more podcasts to give you the information you need to scale up your brand. 

  • Zainab Ashadu

If you are into fashion, you will learn a lot from  following Zainab Ashadu. She is the founder of Zashadu Ltd and is an award-winning creative. She makes luxury handbags and is also a Bookings Africa client to check out and follow-on IG. Notable leaders like Chimamanda Adichie, Beyonce and many more have worn her designs and she has also been featured on blogs such as Lioness of Africa and you can learn fromhave written about this renowned director of fashionable handbags. By following her and signing up to the Bookings Africa platform, you get updated on the latest fashion bags and how to complement your outfits better. 

The game plan is simple! If you are looking for more accounts to follow, then one or all of these 5 can suffice. Check them out today and start following already!

 

Want Your First Booking on Bookings Africa? Here is how…

Posted on by Sandra Adodo

 

It is great you have signed up as a service provider on Bookings Africa, but that is just the first significant milestone. If you want to move from being among the number of registered service providers to getting booked, there are some key steps to follow. 

Step one- Complete your bio. 

 

 

 

This is the first place you can pitch yourself to your potential client. Therefore, completing it is very important. Be clear in your description of yourself, as the client will see this as the first impression of your brand. If you have more than one service to offer, be clear in each and don’t mix them up as you are targeting a different audience. If you need help writing a captivating description, read our expert tip here on that. Ultimately, make sure you share your skill using the best words possible. 

Step two- Upload your portfolio. 

The next step to getting your first booking is to upload your portfolio. All you need to know about uploading a portfolio correctly is here.. If you still need help with any other questions on your bookings, find some assistance through our FAQ. 

Step three- Get approved.

Once you have uploaded your portfolio, the next step is to get approved, which involves providing relevant documents. Some of the documents include a valid ID card (international passport or voter’s card) and your registered phone number. Having submitted all these documents, you will need to wait for approval from the CS team. When it gets approved, your account on Bookings Africa will go live, and you can then begin to get bookings. 

Simple right? Don’t waste any more time; follow these three steps and start earning on the biggest online Africa gig marketplace. Happy freelancing!

 

10 Benefits of Being a Bookings Africa Customer/Client

Posted on by Sandra Adodo

The future of work is digital, and Bookings Africa is right in the middle of connecting you with that future. With the exciting features on the Bookings Africa platform, customers and clients have a plethora of benefits to enjoy. If you are still on the fence wondering if joining the most extensive online African gig marketplace will be profitable or not, these benefits will convince you.   Continue reading “10 Benefits of Being a Bookings Africa Customer/Client”

5 Best Apps You Need as a Freelancer

Posted on by Ugochi Obilonu

There are a few things that make life easier such as outsourcing laundry or ordering food. The feeling of not having to sort the clothes or prep meals is one that is so satisfying. For you, it might not be laundry. It might be planning a vacation or getting your finances right but what counts the most is that this seemingly little assistance adds to the totality of a person’s wellbeing.

 

We know freelancers help in easing the burden of other individuals but what reduces the burden of  the freelancer? 

 

Don’t answer that because we have our answer. APPS!

 

Apps are technology’s best gift to mankind. There’s no way you’ll look at your device(s) and not see apps that are beneficial to easing your life or enhancing your work in some way or the other.

 

Hence, we have created a list of five apps we think every gig-worker, entrepreneur, solopreneur or freelancer can benefit from. 

 

Personal Finance Apps

Not everyone is exceptional with numbers and definitely, not everyone is Excel-proficient. 

 

A make-up artist enjoys shopping for new products and making people look beautiful but it does not mean that she’s a pro at budgeting or tracking her expenses. 

 

Does the makeup artist need to get a grip on her money flows? Definitely. But does she have to track her expenses, prepare a budget, automate savings, and calculate profit and expenditure, all by herself? No. There are so many great apps that can help with that.

 

Apps like Money Manager help with the day-to-day tracking of an individual’s expenses. You can record everything single thing you spend money on daily and weekly or monthly, you are able to see exactly where your money goes. 

 

Tracking your personal expenses is great for you because it helps you become more responsible with the money you earn. 

  • Money Manager for expense tracking.
  • Kippa for accounting and bookkeeping practices.
  • Cowrywise for savings
  • Piggyvest for savings and investments.

 

 

Photo Editing Apps

Take your pictures from bleh to wow in a few minutes using some of the best photo editing apps. 

 

We don’t need to preach about why photo editing apps are great for freelancers such as photographers, make-up artists, fashion designers and stylist, just to mention a few.

 

A few of our favourites include:

  • Lightroom
  • InShot
  • Snapseed  
  • Airbrush

 

 

Scheduling Apps

One thing a professional freelancer must never do is miss an appointment. You don’t want to be tardy or sloppy as well. 

 

A guaranteed way to ascertain that you are updated on all scheduled activities is utilizing editing apps. These apps keep you more productive and ease off the pressure from never ending work load. 

 

Our top picks include 

  • Calendly
  • SimplyBook
  • Doodle
  • Square Appointments

 

These scheduling apps automatically link to your calendars and keep you reminded. You do not have to manually input your meetings.

 

 

Payment Apps

A registered business can open a bank account but as you might have guessed, not all freelancers have their businesses registered or incorporated. Hence, they have to make use of third-party apps. 

 

Although these apps might take a percentage when you collect a payment, they however give your business a professional look. 

 

In Africa, apps like PayPal are a bit difficult to use in collecting payment but there are other options.

 

The user interface of these apps is superb. The best part is your clients don’t have to download the apps if they do not want to. A simple link leads them to the payment page and just like that, everyone is happy. 

  • Paystack
  • Flutterwave
  • Traction

 

 

Wellness Apps

After a long week of work, Jack still needs to recuperate from all that working. The benefits of exercising are endless. You not only stay fit and healthy for work but you spend less money on medical bills.

 

Getting a gym membership might be counter-productive and costly but most workout apps are free and show you exactly what form you need to be in for the best results. 

  • Nike Run App 
  • Women Fitness App
  • Men Fitness App

 

 

We hope you enjoyed reading this article. We’ll like to know, what are some of the best apps you use that keep you productive? 

Event & Ticketing: Everything You Need to Know

Posted on by Ugochi Obilonu

Every now and then, we all want to relax, let our hair down, and take a break from ADULTING. And this is really important because life gets so busy, we hardly have time to enjoy living. 

At Bookings Africa, we are 100% pro-enjoyment and we have the best deals for event organizers, show promoters, and for all persons looking for the latest events to attend.

If you are an event organizer looking for the cheapest way to sell tickets online, or a fan looking for an online ticket with the lowest fees, Bookings Africa is your one-stop shop. 

The benefits of using a hosting platform like Bookings Africa to sell event tickets are numerous. 

  1. Tracking: You can track all event ticket sales statistics, cancellations, payments, and attendees’ information on your dashboard. You can manage the totality of your event with ease.
  2. Ease: The platform is so easy to navigate and we will prove that to you shortly. You really do not have to be tech-savvy to sell or buy tickets on the platform. Bookings Africa has created a self-service platform empowering event organizers to host their events virtually, sell tickets, and reach audiences.
  3. Assessable: Bookings Africa is one of the best online ticket-selling sites. Past reviews and ratings prove it. We do not just host your ticket sales; we also give a one-time promotion for it. And if it happens that you need our help with further publicity, we are happy to help.

We have made room for you regardless of the kind of event (business or social). We have had some of your favorite African stars such as Seun Anikulapo Kuti sell his event ticket on our platform. We’ve also had career professionals sell tickets to their training events in Lagos and beyond as well. 

 

How to Create Events/Sell Tickets

1. Sign Up: To create an event on the Bookings Africa Platform, you have to sign-up. This is totally free and the steps are easy to follow. 

 

 

2. Add Event Cover: One of the key ways to sell event tickets quickly is to have a catchy yet detailed flier or design. Depending on what you want to communicate to your audience, ensure that your graphics are inviting, educative or fun. Let it also carry complete yet concise information about the event.

3. Fill in Event Details: Select if your event is virtual or physical, name your event and then choose a category (you are required to choose a category at the registration stage, so select what you choose while registering). Also, do not forget to describe your event.

 

BookingsAfrica.com allows a maximum of 50 tickets to be sold for virtual events whereas, an unlimited number of tickets can be sold for physical events.  Now that you are all set up, you can share your ticket link on several platforms. However, if extra publicity for the event is needed, you can contact us at [email protected]. 

 

How to Buy a Ticket

 

 

You have to sign in to be able to buy tickets. Events that are currently ongoing will show up on the event page and you can just click BUY TICKET. Fill in your details, proceed to make payment, and wait for your event date. 

 

The processes for both creating events and buying tickets are seamless and easy. Go ahead and start your event ticketing journey today.